“Rachelle has a fierce eye for trends and is consistently at the zeitgeist, leading early-adopters, launching first-to-market products, partnering with innovative allies, and reliably at the heart of what’s happening in wellness.”

Pharmakon Supernatural is a multidisciplinary ecosystem dedicated to the art of functional nature. The Supernatural network includes its Atelier & Studio, the HRBLS product line, e-commerce, on-demand digital education, editorial, and ongoing media + experiential productions that blend global herbalism with modern health science and unique, empowering approaches to self growth.

Pharmakon Supernatural was founded and is led by Rachelle Robinett, RH (AHG). Rachelle is a Clinical Herbalist, writer, educator, thought-leader, and life-long naturalist. From growing up on a farm in the Pacific Northwest to working in fashion in NYC, she is an embodiment of the vibrant, modern, multi-hyphenate wellbeing she teaches. Rachelle build her organizations from concept to profitable businesses as the sole founder and CEO—now creating life-changing health for countless people every day.

Rachelle has amassed thousands of hours of teaching, speaking, publishing, and private practice experience, and has worked with more than 100 brands and companies as a consultant, advisor, creator, and partner. She is widely regarded as a vanguard in natural health, and frequently collaborates with industry-leading partners to participate in shaping the future of herbal wellness and related industries.

Rachelle is dedicated to exploring the human experience and translating the journey’s insights into the project of furthering the cause of empowered, self-aware, and natural health.

Rachelle’s first book is forthcoming from Penguin Life in Spring, 2025. Read more of her writing here.

"I believe the future of health is holistic, accessible, and nature-based. In a word: herbalism." — Rachelle